Default tags let you automatically label every contact that the plugin syncs to Mautic. Tags are one of the most powerful ways to organize contacts in Mautic, and applying them at sync time saves you from having to tag contacts manually later.
Setting Default Tags
- Go to WooCommerce > Mautic Integration and click the Contact Sync tab.
- Find the Default Tags field under Contact Data Options.
- Enter one or more tags separated by commas. For example:
woocommerce, customer - Click Save Changes.
From this point forward, every contact synced to Mautic (through auto-sync or bulk sync) will receive these tags.
How Tags Appear in Mautic
Tags are visible on each contact’s profile in Mautic. They appear as small labels and can be used to filter contacts, build segments, and trigger campaigns. If the tag does not already exist in Mautic, it is created automatically when the first contact is synced with that tag.
Use Cases
Here are some practical ways to use default tags:
- Identify the source – Use a tag like
woocommerceto distinguish store customers from contacts added through other channels. - Segment by store – If you run multiple WooCommerce sites connected to the same Mautic instance, use a unique tag per store (for example,
store-usandstore-eu). - Campaign triggers – Create a Mautic campaign that starts when a contact receives a specific tag, such as
new-customer. - Reporting – Filter your Mautic contact list by tag to see how many contacts came from your store.
Combining with Other Tags
Default tags are added alongside any other tags the plugin applies. For example, if you also use Order Sync with order-based tags enabled, a contact may end up with both the default tags (like woocommerce) and order-specific tags (like ordered-blue-widget). Tags do not overwrite each other in Mautic; they accumulate.
Removing Tags
If you clear the Default Tags field and save, new syncs will no longer add those tags. However, contacts that were already synced with the old tags will keep them. To remove tags from existing contacts, you will need to do that directly in Mautic using a segment action or bulk edit.