Mautic Integration for WooCommerce connects your WooCommerce store directly to your Mautic marketing automation platform. It syncs customer data, tracks orders, recovers abandoned carts, and triggers automated emails – all without monthly SaaS fees.
What This Plugin Does
The plugin bridges the gap between your store and Mautic by automatically sending customer and order data to Mautic contacts. This lets you build targeted email campaigns, segment customers based on purchase behavior, and recover lost revenue from abandoned carts.
Key Features
- Contact Sync – Automatically sync WooCommerce customers to Mautic contacts when they register, place an order, or update their profile. Includes billing address, phone number, and custom tags.
- Order Sync – Send order data to Mautic as a JSON payload including items, SKUs, totals, coupons used, and payment method. Track lifetime value with running totals for amount spent and order count.
- Abandoned Cart Recovery – Detect abandoned carts, send cart data to Mautic for automated recovery emails, generate unique coupon codes, and provide one-click recovery URLs that restore the cart at checkout.
- Email Triggers – Map Mautic email templates to specific WooCommerce order statuses. Send custom transactional emails through Mautic when orders are completed, refunded, or reach any other status.
- Subscribe Forms – Add email capture forms to any page using a shortcode. Captured emails are sent directly to Mautic with custom tags.
- Form Capture – Silently capture email addresses from any existing form on your site using a simple HTML attribute. No form rebuilding needed.
- Bulk Sync – Sync all existing customers to Mautic in one batch. Preview the data first, then run the sync with a progress bar and the option to cancel at any time.
- GDPR Consent – Built-in consent checkboxes for registration forms and checkout. Track consent per customer with full opt-in records.
- Sync Log – View a detailed log of every sync action, including what was sent, what Mautic returned, and whether it succeeded or failed.
- Wootic Migration – If you are coming from the old Wootic plugin, your settings are automatically detected and can be migrated with one click.
Who Is This For?
This plugin is for WooCommerce store owners who use Mautic (self-hosted or Mautic Cloud) for their email marketing and want to automate the flow of customer data between the two platforms. It is especially useful if you want to:
- Stop manually exporting and importing customer lists
- Build purchase-based email automations (post-purchase sequences, win-back campaigns, upsell flows)
- Recover abandoned carts with automated email sequences and discount coupons
- Segment customers by what they bought, how much they spent, or how many orders they placed
- Keep your marketing stack fully self-hosted with no per-contact or per-email fees
How It Connects
The plugin communicates with Mautic through its REST API. You can connect using either Basic Authentication (username and password) or OAuth2 (client credentials). All sensitive credentials are encrypted at rest in your WordPress database using AES-256-CBC encryption.
Once connected, the plugin operates automatically in the background. Customer and order data flows to Mautic as events happen in your store – no manual intervention needed after the initial setup.