Whenever someone wants to evaluate a website’s success, the web site’s traffic is usually the first thing they check. It gives you an insight into the performance of the website and its ranking among the competitors. You may use website traffic tools to discover key trends, prioritize developing patterns, and simplify your site to ensure it’s operating effectively and converting visitors.
In this article, we’ll discuss website traffic analysis, why you should check that for your website, and most importantly, the tools available to check it for any website on any search engine.
Along with evaluating the website’s success and traffic, website speed is also an important factor in seeing how successful you are. Check out the best WordPress speed test tools if you want to run a speed analysis on your website.
Table of contents
- What Is Website Traffic Analysis?
- Why & How Should You Check Your Website’s Traffic?
- 7 Great Tools to Check & Evaluate Any Website Traffic
What Is Website Traffic Analysis?
The process of collecting and interpreting key data points to analyze the web traffic to and from your site is described as Website traffic analysis – Web traffic provides detailed information about every user visiting your site. A good rule of thumb is that higher traffic is always better, but higher website traffic does not always guarantee increased leads and sales.
By using specific metrics, Web traffic analysis divides and organize the data to help us understand:
- The users visiting your site
- The maximum time they stay on your site
- Activities they’re doing on your site
- The possible reason why they have left your site
Having accurate and speedy website traffic data will assist in developing pattern models by recognizing potential weak points in your web design and help you make organized development decisions.
The best part about this is that you can implement it to help with your website traffic analysis with several resources present. Now, let’s step forward to see how they work.
Why & How Should You Check Your Website’s Traffic?
In the upcoming lines, you will read about the top tools that can help you check the website traffic. However, you might first want to know more about the importance of checking your website traffic.
So let’s discuss that first.
Why Should You Be Checking My Website Traffic
Website analytics and stats are the surest way to evaluate your performance and see how your website is doing in the online world.
When you use online tools to evaluate your website traffic, you get to know the sources and location of your visitors and see how much time they spent on particular pages of your site.
It also clearly reveals the effectiveness of your digital marketing strategies.
Whether you want to increase your email subscribers or enhance your website’s overall viewership, you need to continuously get in touch with your website analytics.
It will provide you with in-depth knowledge about your shortcomings and how you can improve them.
Why Should You Be Checking Your Competitor’s Website Traffic
When you go through your competitor’s website traffic and compare it with yours, you can check out where you are actually standing.
In clear words, you will get information about the following:
- What kind of content is bringing more traffic, and what are the content strategies of your competitors.
- The particular keywords provide a good position on SERPs.
- The most important channels serve as the major source of visitors and potential buyers for them.
By assessing this information, you can easily understand the content marketing strategy of your competitors and improve on your own. The factors that are becoming the source of major traffic for your competitors can also be beneficial for you.
The most important thing in this regard is to have in-depth knowledge about which online website traffic tools that you should use to analyze your own website.
7 Great Tools to Check & Evaluate Any Website Traffic
You can use different varieties of free and premium traffic monitoring solutions. Each one has distinguishing characteristics.
To check website traffic analytics for their competition, most professionals employ various methods. To examine website traffic statistics, we recommend that users try at least two different software or SaaS tools.
Now let’s look at the best online programs for determining how many visitors a website receives monthly or yearly.
SEMRush is a one-stop-shop for analyzing the number of visitors and competitor research. You can rely on it as the most effective strategy for assessing website traffic.
The other important functions of this tool include keyword research and tracking keyword rankings.
You’ll obtain a full overview of your opponent’s overall traffic by just typing a competitor URL.
You can also monitor crucial website metrics like monthly traffic volume over time and the words or group of keywords that drive the most traffic, among other things.
SEMRush Domain Overview Stats
The Traffic Analytics tab provides a lot of helpful information, as it displays the number of unique visitors, page views, and bounce rate for your site.
This capability is similar to checking into the Google Analytics account of a competitor.
SEMRush Traffic Analysis
SEMRush also has a feature called Bulk Traffic Analysis for multiple traffic analysis that you can use to figure out the level of traffic of different competitors simultaneously.
Depending on which particular plan you want to buy, you can compare more than 200 websites at a time getting complete data. It will present you with a bird’s-eye view of the particular field in which you want to get ranked, the most popular sites, and any potential traffic resources.
You’ll also find detailed traffic analytics statistics that show you which sites are most helpful in getting visitors, which sections on their site are likely to get the most visitors, and which geographic areas send the bulk visits.
You can join SEMRush for a limited free plan that gives you access to minimal website data or try the service for 14 days.
Premium subscriptions will require you to pay $119.95 per month and include many different options as you will be able to go through all the details of your competitors, including their rankings on the social media platforms and their traffic sources. In short, you will have full access to their web analytics.
SimilarWeb is one of the highly trusted website traffic analyzers that tells you how much traffic your competitors get on a monthly, daily, weekly or yearly basis and which marketing methods can prove to be the most successful.
Rather than searching the sources of your competitors’ traffic, you’ll get a chance to go through the detailed information on a website’s entire traffic strategy.
The engagement metrics you’ll obtain include a lot of different states, including bounce rate, number of visitors and how many pages viewed during each visit, and the top traffic sources that provide the bulk traffic to that particular website.
You’ll discover which paid keywords bring in the most visitors, which social media platforms can turn out to be the most profitable.
SimilarWeb Social Media Overview
Finally, you can also get a thorough description of the competitors’ target audience, along with a detailed list of all of your other competitors that are focusing on the same kind of keywords.
The program’s free version gives you access to use traffic data. You can also become an enterprise buyer if you choose custom pricing and need more detailed reports.
You must have used the Google search console. It is a 100% free tool that is a reliable source for getting detailed information about the traffic you or your competitors or any other website is getting through the search engines.
By using it, you can get a clear idea of how your website becomes visible to the search engines, including how many impressions, click-through rates, and clicks it is getting in the online world.
It is one of the most important website traffic tools to check out the keywords for which you are ranking and their volume. In this way, you can get a clear idea of whether you are going in the right direction or not.
For example, if you find yourself at position 11, you can optimize your blog article and try your best to bring it to the top in the searches.
You can start viewing your website data once you’ve added your site to Google Search Console.
Ubersuggest is a premium tool introduced by a famous blogger, Neil Patel. It gives various website traffic data and a chance to use free versions of up to three days of free searches.
It’s convenient, and the whole setup of the platform was created with newbies in mind. So if you are totally new to the world of keyword research and know nothing about website traffic, you can still rely on this fantastic tool to know about the keywords, their volume, and their importance for your ranking.
The traffic analyzer function provides a comprehensive study of how well your competitors are performing, as well as the site’s most popular pages and the keywords that drive the most traffic.
Ubersuggest Traffic Overview
The ‘Traffic Overview‘ page shows the site’s overall ranking for organic keywords, as well as organic monthly traffic, domain authority, and backlinks.
UberSuggest’s Top Pages
The results include the expected number of backlinks, as well as insight into how many times your post is shared on social media platforms.
The free version gives important analytics data going back 3 months
SERPstat is a platform that you can use to print to get plenty of data regarding Search Engine optimization of your site and data about your competitors’ ranking.
Even though it is quite a diverse tool, it’s beginner-friendly and user-friendly. All you need to do is enter the URL in the search bar and check “search” what kind of traffic and sources are required for your ranking.
The traffic analysis capabilities provide you with a wealth of information about your website, including the number of visits each month and the most popular pages.
Keyword Preview from SERPstat
You can also see the most important keywords that trend, which will show you how the sites rank and how it impacts the traffic.
The premium package will require you to pay $69 initially, and you can definitely move on to higher and expensive packages for more options.
Netflix, Uber, and Facebook utilize Ahrefs, a prominent SEO tool available online. It assists you in determining how much traffic your competitors receive and why they rank so highly.
Every day, Ahrefs analyses 6+ billion web pages and indexes millions of domains.
The user interface is simple. To use it, type the website’s URL into the search bar, and the application will retrieve all information about the particular site.
The site’s organic search traffic, domain authority, top rivals, and more are included in the search overview report.
Ahrefs Traffic Stats
You can also check all the visit statistics of the previous year, last month, or all-time by filtering the report.
Remember that the traffic statistics only include data from organic searches or the unpaid searches that get the natural influx of the people who actually want to purchase their product or service and exclude data from other sources such as social media.
A seven-day trial is available only for $7, after which subscriptions begin at $99 a month. It’s surprisingly reasonable considering the quantity of data you get access to.
Google Analytics is the only tool you should use to analyze your traffic. But sometimes, setting up Google Analytics and analyzing the data of your WordPress website can be confusing, especially if you are a beginner.
MonsterInsights is the most helpful and valuable Google Analytics plugin for WordPress. The most distinguishing feature that ensures its reliability is that it is currently using over 3 million websites, including the top-ranking ones like Microsoft, Yelp, and PlayStation.
MonsterInsights Website Statistics
Whether you want to check out which particular post or page of your website is ranking or the number of visitors that only go through your home page, it is the only tool that provides you with detailed user behavior. You should definitely check out monster insight if you use WordPress and need this type of flexibility and ease of use.
Finding the right SEO tool can be difficult especially when you are looking hard for the “right” solution. There is no perfect solution as all options have their own strong points. Therefore it is best to understand each tool and use the one best at achieving what you are looking for.
It is also important to mention that when you have a handsome budget or your website is growing at a tremendous rate, you should invest in more than one tool to get more accurate, updated, and detailed data. It will give you more insights and ultimately prove successful in keeping you growing in the online world.
By the way, have you ever purchased any online tool to check website traffic? How did it help you to improve your SERP rankings?
Make a quick comment right now over on Twitter @sitepact